Google Searches Today: Unlocking Customer Needs and Trends

When it comes to understanding your customers, knowing what they're searching for can be a powerful tool. By analyzing Google searches today, you can uncover new customer needs that may have gone unnoticed before. In this article, we'll explore how Google Trends can help you do just that.

Breakout Queries: Uncovering New Customer Needs

One of the most interesting features of Google Trends is its ability to identify breakout queries - those with a tremendous increase in search popularity over a short period of time. These queries are often new and may have had few or no prior searches, making them an exciting opportunity for businesses looking to tap into emerging trends.

For example, when searching 'Mother's Day' on Google Trends from April to May 2020, we can see that one of the breakout queries is 'Mother's Day eCards.' This type of query can be extremely useful in uncovering customer needs that may have been overlooked or discounted.

Rising Queries: Identifying Growing Trends

Another powerful feature of Google Trends is its ability to identify rising queries - those with the biggest increase in search frequency over a selected time period compared to the previous period. By analyzing these rising queries, businesses can get ahead of the curve and capitalize on emerging trends.

For instance, if we search for rising terms during 2019, it will show us those with the biggest growth in search frequency compared to 2018. This information can be used to inform product development, marketing strategies, and customer targeting.

Seasonal Trends: Planning for Peak Demand

Google Trends also allows you to discover additional topics and queries related to your search term that you may not have considered. By understanding which trends are seasonally cyclical and when they peak and wane, businesses can better plan and prepare to seize these opportunities.

For example, searching for 'hair salons' from March to May 2020 reveals a surge in interest during this period, but expanding the search comparison to the last 5 years shows that 'hair salons' were much more popular historically. Similarly, analyzing the trend for 'cut your own hair' reveals a growing interest in DIY haircuts.

Random Spike or Real Trend? Determining Authenticity

When analyzing Google Trends data, it's essential to determine whether a spike is a recurring trend or an isolated one-time event. By expanding the search period to the past few months or years, you can reveal whether the trend is authentic or just a random spike.

For instance, exploring 'Mother's Day gifts' in Google Trends reveals that searches tend to spike in early April. This information can be used by businesses offering Mother's Day-related products and services to plan their marketing campaigns accordingly.

Google searches today offer a wealth of insights into customer needs and trends. By using Google Trends to analyze breakout queries, rising queries, seasonal trends, and authenticating spikes, businesses can gain a competitive edge in the market. Whether you're looking to uncover new customer needs or capitalize on emerging trends, Google Trends is an invaluable tool for any business looking to stay ahead of the curve.